What sells?
When you sign up for a new work out
class, why did you choose it? What factor made you want to spend money on this
work out? I’m asking to find out what’s more important from a work out; the
results or experience? The quick answer is both and the “I want it all” mentality,
but normally it’s one or the other that sells the class to you. For example
what is a better selling point to you, “The instructor is great, she makes it a
lot of fun” or “The class is a great work out and really helped me get back into
shape”? Now once you are in the class you have to decide if you’re going to
continue taking it. What makes you keep coming back? Is it enough to be having fun if you’re not
getting results? Would you go back to a class that’s giving you results but you
don’t enjoy? It all comes down to what
you want out of a workout and finding a class the matches those needs. In my
observation the average person looks for a work out class that gets them
excited about working out and that is entertaining for them to participate in.
In my opinion what sells is a fun enthusiastic caring instructor. An instructor
that wants to kick your butt in class won’t sell to the average work out class participant.
The average person in a class isn’t an athlete, body builder, or hard core work
out warrior. The majorities of people in classes are average middle age people
looking for something to keep them active but is fun at the same time. So what
sells? In my opinion the instructor sells the class, not the work out itself.
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